Tracy Schario, APR, gave an engaging talk about communications and how to prepare for and deal with the media, particularly print media. She emphasized practice, being careful about what you say even if it’s not obvious that you’re being recorded, building relationships with reporters, making sure that you know what you’re talking about, and how to handle tricky questions.
Attendees had lots of great questions about specific situations, picking up on Ms. Schario’s lessons and running with them.
Thank you to GW’s Graduate School of Political Management for sponsoring this event!
For information about 2012 Path to Politics schedule, check out the Path to Politics page.